About the Business

The Bicycle Chain first opened its doors for business in March 1993 by buying a run down cycle shop in Bridgwater; previously called Les Wilkins Cycles. Owners Paul and Angie Kenchington had always wanted their own business and the cycle trade provided the ideal outlet. Paul already had a great deal of retail experience, working in a Taunton bicycle shop in the 1970s, managing a large motorcycle dealership in the 1980’s and overseeing 20 stores for a major High Street PLC in the 1990’s. Cycling for fitness and riding with a young family also added an understanding of the leisure market that many specialist shop owners ignored.