About the Business

In 1997, Flower Shop Network owners Brock and Loranne Atwill, had the opportunity to open a flower shop in Paragould, Arkansas. Loranne had served as CFO of Redbook Florist Services (a floral wire service) for over 13 years, and was eager to pursue the retail side of the business. With Brock's marketing background, they enthusiastically opened their flower shop. Soon Brock and Loranne began to understand what the local florists face in this ever-changing market. They realized how order gatherers and others make it difficult for consumers to find real local florists. They also saw the lack of effective resources (especially online) available for locally-owned florists to help themselves. Thus, Flower Shop Network was born.